Tenille Bull

Founder of bushfire relief platform It's My Shout

VICNomineeLocal Hero2021

The 2020 East Gippsland bushfires left Tenille Bull’s Airbnb business more than $40,000 down in revenue – and unable to cover its costs.

Realising that there were many tourism-dependent businesses in the region that were suffering the same fate, the mother-of-three started It’s My Shout.

Tenille’s not-for-profit online platform allows people to donate to local small businesses by ‘purchasing’ virtual products such as beer, coffee or accommodation.

She created the website in under 24 hours. Within the next 12 hours, the site had attracted national media coverage. In just eight weeks, It’s My Shout had raised more than $140,000. All the money went directly to the businesses involved.

Tenille’s ability to listen to others lifted the spirits of many locals and business owners, who had been traumatised by the fires. Her generosity and enthusiasm in the face of adversity is an inspiration to all.